Designing a SEO friendly website requires a strong understanding of SEO tactics. Anyone who is developing a website needs to adhere some concepts to construct a website that could be indexed easily. We are sharing exclusive tips here in this article that will be helpful for website creators from SEO point of view.
Put Relevant information on the Website
Information is what you read on a website online. Providing quality and right information should be the sole motive of web developer. If you place useful information of webpages, it will automatically attract more visitors on your site as well as it will reduce the back end SEO work.
Proper Navigation : The easy navigation among the web pages gives a chance to crawler to go on every page of a website. It also gives great user experience while the visitor can surf each page very easily.
Proper Keyword Research: A search engine shows the results on the bases of a search query. Place the related keywords on each webpage strategically. There are some great tool available to search the relevant keywords. These keywords should be used in creating webpage Title and meta description which are equally matter to rank high a website.
Timely Update Content: This informs search engine that you are continually working on your website content. It also keeps your readers engaged looking for latest information.
Provide Enough Content: Search engine typically pays attention towards the detailed articles. So it is better to have at least 500 words on each page and if possible more than that.
Optimize Images: High resolution images come up with large sizes. You can compress them without losing their quality. It reduces the website loading time.
Organic search is used for the naturally generated search engine results shown below the paid advertisements in Google SERP. They are not influenced through the partnership between any commercial firm and search provider or any other third party services. It is unlike paid Google search, exactly where importance on a given platform can be purchased by a marketer as a commodity. The qualifier “organic” was invented to distinguish the real search results from the ads.
Organic search result
A free listing in the Google Search that appears because it’s relevant to someone’s search terms.
- Non-organic search results are paid advertisements.
- The ads above organic results contain a yellow “Ad” box.
- The ads to the right of organic results have a yellow “Ads” box above them.
- Analyzing organic search results can often help to identify new keywords for your AdWords campaigns.
Quick Difference between Paid and Organic Search Results
Paid results are forcefully placed above the organic search results. The website owners pay to the search engine for showing their website listing in the top search results. However, the users prefer to go for organic searches.
When a person types a phrase in google search engine it shows search results by grouping paid and natural search results. These natural results are called Organic Search results that are relevant to the user’s query. They rank higher in SERP through different SEO techniques.
Facebook for Organic Search:
Organic Search refers to how many people you can search for free on Facebook by posting to your Page. Your keyword research will determine whether or not your search optimization effort will be a success or a failure. To reach the Facebook for Organic search, the link quality must be high and keep eyes to monitor performance and continue to optimize your search results.
How to increase Organic search on Facebook:
Here are some of the points listed which can be followed-
- Develop your Optimization strategy
- Build High-quality links
- Monitor performance and continue to optimize your organic results
- Use keyword variations as anchor text for internal linking and for this use top keyword research tools.
- Create fan page
- Share Quality posts and Increase brand Reputation
Benefits of Facebook organic search:
- Increasing Facebook organic search results can help to optimize the site.
- The Facebook organic search can attract more users.
- Improved Lead Generation and Conversion
- Solid links on Google can help to develop Facebook organic search.
Online sales and marketing are the use of the Internet and other electronic media to sell and promote products and services. These marketers use a variety of Web sites, search engines, social media, and email to provide information to potential purchasers. Online sales and marketing are considered an inexpensive format to reach buyers, so many companies are using the medium to broaden the reach of traditional marketing programs.
Access to Twitter for online sale:
Although, there are many ways to connect with online selling, access to Twitter can help to increase your selling rate. Here are some of the ways to increase sale on Twitter:
- Determine the best way to connect with Twitter
- Add impact to your promotions with hover ads
- Build relationships
- Twitter can be used for online bidding
- Strong relationships can be made over the different sites
- Post Daily Content for Continued Growth
- Use Images When Posting to twitter
Tips to take the help of Twitter for online sale:
Conduct a Survey: Consumer surveys are a realistic tool for getting direct feedback about the product. Thereby, we can collect the actual opinion of users without falling in the trouble of asking friends and family members who do not provide actual experience with the product.
Build Truthful Relationships: People always give preference to relationships. They use the product by sharing a strong bonding with the company or service provider. This emotional attachment inspires them to be connected with a company for a long time. A product seller or service provider can add more value in sales by listening to their current and prospective customers. They can start a tweeter handle where they may follow the customer grievances. It helps to develop a truthful relationship.
Be Active on Twitter: Twitting is the simplest and most beautiful method to express thoughts in limited words. As you start tweeting about your interested area, you begin to build up a long list of followers. Twitter is such an excellent platform that helps in searching for your potential customers as they ask questions about a specific industry. The industry experts can use their expertise in solving their issues and against it, they gain the faith of many people which is required to sell anything online
Why digital marketing is important for entrepreneur? this question raise when we talking about business and The business runs on the concept of “test everything”. Don’t assume anything, just put your thinking on the plate of execution. Either you are a big player of online marketing or thinking of expanding your business online, you must be experimental. It cost nothing to you for experimenting with things that can get you great benefits out of them. You cannot believe in a single strategy until you test it. Testing things is the way of getting effective tricks to improve sales. We have tested several methods over the years and discovered some useful tricks that are really beneficial to boost up sales. By constantly applying following tricks, you will learn easy ways of doing online business.
#1 Offer One Product at Home Page: It is the best marketing practice to offer a single product with more features and advantages. Your strategy gives you a chance to optimize the entire page for a single product containing the complete description and feedback. This trick increases your sales exponentially.
#2 Register Your Presence on Social Media: The most popular social media platform Facebook can boost up your business sales. Fb pays less interest to show business content. It has some paid plans to run campaigns for increasing reach to the expected customers.
#3 Be an Active Bird on Twitter: Share your business activities on twitter and do not bound yourself just by sharing your stuff. Be engaged with other company’s twitter-handle. Respond to tweets related to your working area and if possible retweet them.
#4 Use Google Advertisement Program: Google also offers a large advertisement program. If you opt it and runs according to your requirement, you find expected growth in sales.
#5 Adopt Email Marketing: Prepare a fix format that contains information about your product and content of seduction to drive the recipient’s interest.
#6 SEO: Why seo is best for website ranking? and the answer is SEO is a free technique to promote your business online. By promoting business on different web portals, an entrepreneur may explore the sales opportunities.
SEO is a very essential activity in order to optimize your website to attract maximum organic traffic. It is such a great approach to convert a product name into a brand. There are so many activities are associated with SEO. Seo techniques are divided into On-Page and Off-page SEO. Though, all the webmasters need to practice similar on-page SEO techniques which are as follows:
- Website Navigation
- Website Title
- Meta Description
- Heading Tags (H1, H2….through H6 tags)
- Sitemap Generation & Submission to Webmaster
- 301 Redirection
- Broken Links
- Unique and Quality Content
- Keyword Density
- LSI Keywords
- Relevant Keyword Placement
- Robots.txt File
- Internal Linking
Now, we talk about off-page SEO. A number of off-page SEO techniques are available to promote the website online. These techniques assist online marketer to create backlinks, improves the visibility, branding of the product and so on. The links pointing to your website called inbound links. These links are advantageous rank website in SERP. The link building techniques are as follows:
- Blog Commenting
- Classified Submission
- Web Directory Submission
- Blog Directory Submission
- Social Bookmarking
- Document/PPT Sharing
- Participation in Question Answers
- Video Sharing
- Forum Posting
- Business Listings
- Image Sharing
- RSS Feed Submission
These are basic SEO techniques that can be followed by any internet marketer. You should give equal time to each technique at the beginning of the SEO. While you get to know about the most beneficial one, give it to more time compare to others.
We discourage the concept of bulk backlinks creation for a website. Everybody should concentrate on building quality backlinks. One quality backlink from High Domain Authority site is equal to the 100 low-quality backlinks.