Are you from the Hindi medium? Is English your second language? Well because it is an international language. English as a language is quite prioritized in India. So for getting suitable jobs too you need to be proficient in this language. Like if you want to have a career in digital marketing then yes understanding English is vital. Note that this post is especially for those who are from other mediums and English is not their first language. Go through the entire content to see which are the areas that require intense English language and which areas does not
Why learning English can enhance the digital marketing career
- Connect with people on a worldwide basis
English lets you interact and communicate with people all over the world. Officially the language is the medium of communication for more than 53 countries. Therefore when you are studying digital marketing automatically you get a chance to enjoy worldwide exposure. And that, in turn, increases the chance of getting more high-paid jobs in digital marketing.
- Proper English teaches you to produce error-free contents
Once you learn the knicks and knacks of the English language you become an abled writer. And success in digital marketing counts on writing flawless content in English as that will help to popularise your business in the entire world. Compellingly producing grammatically correct writing pieces will add more glamour to your brand. Eventually, the insertion of keywords will increase the rank of your site on the search engine ranking page.
- English is preferred by the digital media industry
The prominence of English can be seen in the digital media industry. From website contents to video contents all are majorly in English. Therefore having proficiency in this language will add great footage to your website. Also, search engines will rank your website as the preferred one provided the contents are incorrect English.
Which roles You can play in digital marketing without good English
Well if you want to establish your career as a digital marketing tool expert, then honestly you don’t need much proficiency in English. But always remember that there is no such digital marketing field where English is not important. Every field of digital marketing requires English Like the areas we have talked about here require less English.
- Promotion of a business
If you want to promote your business, then you don’t need much expertise in the English language. But yes knowing a bit of English will let you express what your brand, product, or service is exactly about.
- Social media Ads
To generate ads on social media or for running Google Ads also you don’t have to write outstanding English an elementary English writing knowledge will do.
- Marketing management
To manage marketing and campaigns also you don’t require to write high vocabulary enriched English. The minimum reading and writing skills will serve the purpose.
Which digital marketing segments need good English
Here we will talk about the areas of digital marketing that require a profound understanding of English so follow the pointers to have an idea on that. Note that these areas are, especially for the client, servicing, and if you want to start your digital marketing job.
- content writing
Talking about areas of digital marketing that need mastery In the English language, first comes content writing in the category. You need to learn the art of presenting your content in a meaningful and relevant way. Here you need to know the art of writing grammatically enriched sentences because that boosts your presence.
- Email marketing
Email marketing is one such field of digital marketing that too requires proficiency in the language. Effective email marketing demands the best of your vocabulary usage. To write this meaningfully you need to be direct, precise, and short. Also, you need to have the competency to use your English language intelligently to make it sound clear and understandable.
- International communication
Suppose you have a client from abroad or want to promote your product in any foreign country, then also you need to have great command in English.
- Conversion of leads
Even you need to have a great understanding of English when you are dealing with the process of lead conversion in the field. As lead conversion deals with the email nurturing and process of sales. So good English will let you communicate and understand the behaviour of your customers nicely.
The digital marketing field demands an understanding of English both reading and writing if you want to be in the job. However, you don’t require to have expertise in English if you are intending to pursue a career as a digital marketing expert.